Anyone who thinks of the cozy Italian guy from the weekend at the Munich Oktoberfest when they hear "DIFIGIANO" knows what's going on – this is a little insider joke with a big wink. Our new collection combines the cheeky word with modern Bavarian patterns and transforms it into a stylish statement for all those who love humor and tradition equally.

From playful traditional costume references to subtle everyday styles – "DIFIGIANO" shows that you can be really well dressed at Oktoberfest or in the city, even with a mischievous smile. Just one thing to say: If you pronounce it aloud, you should know that it's not entirely suitable for children – but that's precisely what makes it fun.

Bold, modern, typically Bavarian – that's how you wear "DIFIGIANO"!